December 4, 2017: RESEARCH SEMINARS IN CULTURES OF PHOTOGRAPHY

Clephan Building, room CL0.17, Monday 5.30-7pm

Open to all – just turn up!

This week, two presentations:

5.30-6.15 pm| Leigh Gleason (PhD student, PHRC)

Creating Photographic Desire: Keystone View Company and Emotional Consumerism

A Keystone salesman at work

Keystone View Company, an American stereoscopic publisher founded in 1892, approached photographic sales differently from other photographic companies, because it dispatched a fleet of sales agents to sell photographs door-to-door. Utilizing a two-step canvass-and-delivery process, where a sales agent canvassed to receive a purchase commitment and returned a week later to deliver the stereographs and collect payment, Keystone’s agents faced two opportunities to make (or lose) their sales. To aid in agents’ success, Keystone produced sales manuals that guided agents and advised them in ways to “create a desire” for stereographs. The company’s texts provide insight into its notion of what made its photographs appealing to consumers, and why it felt stereography remained relevant at the edge of the twentieth century. This talk will examine Keystone’s staging of “creat[ing] a desire” for photographs, and consider the role of emotion in the purchase of non-personal photographic images.

6.15-7.00 pm| Marta Binazzi (PhD student, PHRC)

The Italian State Photographer: The Complex Relationship between Copyright Law, Photographs of Artworks and Museum Regulations, 1890s-1900s

In 1904, the Italian Ministry of Public Instruction issued a decree establishing that every photographer had to pay a tax and to provide one negative of each photograph taken inside public museums. Photographic companies’ reaction was almost immediate. Alinari, Brogi and Anderson stopped their activities in the Uffizi; they would not have allowed the State to become a competitor in the market of photographs of artworks. By considering the Alinari’s activities in the Uffizi and investigating how the right of author’s law and museum regulations affected their business, this paper analyses the complex relationship between copyright laws, photographs of artworks and public museum regulations. This case study resonates with current laws toward photographs of artworks, digitisation projects and museums policies, divided between granting access and capitalise their collections, prompting questions about the challenges that photographs of artworks posed and pose to the legislative system.

 

In case of queries contact Dr Gil Pasternak gpasternak@dmu.ac.uk

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